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Welcome to the September 2008 edition of the McCartney.com newsletter. First, a note about Wall Street and Main Street. Given that budgets are being streamlined from New York to New Zealand, it's worth thinking about the fact that the internet and email is still the most cost-efficient and track able way to advertise your products, and keep your brand top of mind. We have been designing, deploying and reporting e-campaigns for over seven years now, so please contact us if we can help your business. (created by Martin Nethercutt)
Expect a brand new look and feel combined with new technologies, but the same straight forward navigation and functionality. Good news for those of you that bookmarked certain sections of our site, the links and directories will remain at the same address. Meanwhile, here's what happened last month:
In Development iFanz Feature Update For customers who have a basic level of HTML knowledge, or those who avail themselves of our e-Concierge services, we are now able to offer a deeper level of tracking metrics. The previously customizable Dear {{first name}} field has been expanded to include other fields such as last name, address, comment/custom fields. In other words, if you have the need to communicate with your audience in an email which speaks only to them - "Dear John Doe, Thank you for choosing our casino, your Player ID# is "123456" and you have $ 92.46 cents credit in your account, please click here to print your personal coupon"- then all this is now possible with iFanz. With this new feature, your results statistics will be able to tell you WHO clicked on which links within the email, even if they didn't fill out any surveys or forms on your landing pages. We are in the process of creating a series of training videos which will be posted soon at www.youtube.com/iFanzUniversity. Neptune Aviation Missoula based private charter airline has engaged McCartney to develop a corporate brochure web site. ETA is end of October. Ingleside Inn Legendary Palm Springs romantic hideaway Ingleside has come back to the fold. After engaging a large corporate hospitality firm on a revenue sharing basis, the Inn has decided to resume its' original agreement with McCartney. Welcome back Inglesiders...new site coming soon. Cast & Crew Top Hollywood payroll firm Cast & Crew is developing new marketing materials, branding and software support literature and McCartney's eagle-eyed team has been taking care of the final proofing and editing for this large project. Restaurant of the Month
Situated between the Ritz Carlton and The Leow's Resort, Sunset & Vines started as a discussion between 3 friends, one with over 30 years experience in restaurants, the others from the entertainment and film industry, on the virtue of the grape. What other simple fruit could cause such passion, debate and most of all enjoyment? This sparked the concept of Sunset & Vines, a home for fine wines, education, spirits, conversation & most of all fun. From their website: "It's hard to imagine opening a bottle of great vintage wine without having friends with whom to share the experience. Sunset & Vines makes possible the sharing of this passion. From a whimsical Rosé to a top-flight Bordeaux, from a fresh Mosel Riesling to a ponderous Cóte Rotie, our mission is simple: converse with guests, exchange knowledge & strengthen this lifelong passion for wine. Our collection
of wines & spirits range from the carefully selected must-haves to
rare collector dreams to wonderful wines for drinking on any day for
any reason. Moreover, our creed is to offer a warm smile, genuine
advice & the ultimate in guest service. These features combined
with our remarkable décor create this place, we call it Sunset &
Vines..."
Featured Site of the Month CorbinBleu.com Actor, musician, producer and High School Musical superstar Corbin Bleu launches his new website designed by McCartney and powered by iFanz. The site features the trackable iPlayer ®, a journal which Corbin is able to update from his iPhone whilst he is on the road, an iFanz powered image gallery which allows instant updates from the tour and a gig calendar software feature to keep Fanz on top of the latest developments.
Christian's Corner
The Holidays are just around the corner! Do you have your website optimized for your holiday product line? Have a new Christmas album you want to release? Wanna be GREEN and save a tree and send out an Netspot e-card for the holidays? Don't leave your holiday marketing efforts to the last minute! Why not email us your thoughts, requirements, dreams and deadlines and let's see what we can do together?
net.work news change:healthcare featured on CNN Ruth recently completed the voice over portion of the Changehealthcare.com website for Nashville based Rob Hendrick's company. CNN's health guru Dr. Sanjay Gupta featured the company and Rob's new book, "My Healthcare is Killing Me". Download the FREE e-book by clicking here. Blue, Black and Brown Manhattan Beach Creative Arts Center
Our friends at Ironworks Music have done it again! The much-anticipated wait for the release of the "Little Toy Gun" video is FINALLY over! Directed by and co-starring Kiefer Sutherland, this video is sure to entertain you! Click the image to launch web site and video. Enjoy! Recipe of The Month Ruth's Lighter Chicken Pot Pie This recipe is made lighter by the virtue of the fact that there is no bottom crust, and the use of less chicken as the filling is jammed full of veggies. Ingredients: 2 tablespoons margarine or olive oil spread, divided 1 small yellow onion, diced 2 stalks celery, chopped 6-8 mushrooms, scrubbed, dried and sliced 1 rotisserie cooked chicken - white meat separated
Sea salt or kosher salt 1/2 teaspoon dried thyme
1/2 teaspoon black pepper
1 package (16 ounces) frozen mixed vegetables, such as potatoes, peas and carrots, thawed and drained
1 can (10-3/4 ounces) low fat condensed cream of chicken or mushroom soup, undiluted
1/4 cup chicken stock
1 frozen pie crust (1/2 of 15-ounce package), at room temperature 1 egg yolk, beaten Method: 1. Preheat
oven to 425°F. Melt 1 tablespoon margarine in medium broiler proof skillet
over medium-high heat. Add onions, celery; sprinkle with salt, thyme and
pepper. Cook 6-8 minutes, stirring frequently. Add mushrooms and saute for an additional 3-4 minutes. Add chicken stock and allow to reduce. 2. Reduce heat to medium-low. Stir in diced chicken meat, vegetables, soup and add more stock if needed to form a thick pie filling consistency; simmer 5 minutes. 3. Meanwhile, unwrap pie crust. Using small cookie cutter, make decorative cut-outs from pastry to allow steam to escape. 4. Remove
skillet from heat; top with pie crust. Melt remaining 1 tablespoon margarine. Brush
crust with melted butter and beaten egg yolk. Bake 12 minutes. Turn oven to broil. Broil 4
to 5 inches from heat 2 minutes or until crust is golden brown and
chicken mixture is bubbly. Angie's One Liners Few women admit their age. Few men act theirs. Give me ambiguity or give me something else. If you lend someone $20, and never see that person again; it was probably worth it.
Save the whales. Collect the whole set.
Why do psychics have to ask you for your name? Some drink at the fountain of knowledge. Others just gargle. Don't forget, the holidays have officially begun - so why not give the gift of health to your friends and family with my line of all organic, imported, gourmet, splendid teas! Click here to order. Photo by Christian Volquartz Tech Tip of The Month
 iPhone App UpdateAfter having the iPhone now for about a month, I discovered this nifty little application called: "Remote". You can remote control your iTunes library from your iPhone! It's really handy at parties when the mood changes, just grab your iPhone and change the music! Best of all it's free! Click the graphic on the left to download the app. Enjoy!
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