McCartney Multimedia Newsletter :: Volume 8

As they say on both Wall Street and in the NFL - "we made it to the 4th quarter!"
This year has seen ups and downs for many folks around the world and the nation, and so we are especially thankful at this time of the year to be thriving, busy and healthy.
Ms. Angie just celebrated her 81st birthday and according to an expert who keeps track of such things, actually received more Facebook greetings than the Queen of England! We iChatted with Germany, called with England, Skyped with Australia and Russia and texted with Beijing! Thanks to all of you around the globe who remembered.
So to the happenings at McCartney Multimedia. We've been busy re-branding logos for clients, converting sites to work on smart phones and iPads, creating T-shirt designs, shooting and editing video in Palm Springs, creating rich media Real Estate content to link to ConnectCode® locations (see article below), recording guitars and vocals for the new music libraries, programming a custom application for measuring carbon footprints, working on Angie's book, sending out press releases and email blasts for clients, creating official Wikipedia profiles for business clients, releasing 8 new albums on iFanz Records in iTunes and of course building web sites - which is, after all, what we do! It always amazes me when people say "I didn't know you built web sites" Yep. Since 1994;)

This meant there was no real time for creating Halloween costumes, and so I decided to roll up some soda cans in a wig, doctor up some sunglasses, don my best "Sue Sylvester" track suit and go as the "Gaga Episode of Glee". So, if you were wondering what in the heck that picture is all about...I haven't totally lost my mind - it was all in the spirit of Tim and Don's traditional fabuloso holiday kick off party. And candy was had by all.
So, grab a cup of tea and catch up on all the rest of the latest news and products.

Cheers,
Ruth

Another great night out in Hollywood. On behalf of McCartney Multimedia, we would like to thank the Hollywood Foreign Press (Hans and Yoko) for the invitation to the Summit Entertainment Hollywood Holiday Mixer at BOA Steak House in Beverly Hills.
Summit is the studio which produced the Twilight series, RED, The Ghost Writer starring actor, activist and artist Pierce Brosnan, Eclipse, Resident Evil and more.
Ruth got to chatting with fellow "scouser" Liverpool native Kim Cattrall, and they tried their best accents out on each other! The event was great, ad the food and service at BOA was truly outstanding!
However, there was also a somber note when the crowd fondly remembered PR Super Agent Ronni Chasen. Hollywood is still in shock at her tragic murder, and the Beverly Hills Police Department is frantically searching for clues in this mysterious homicide.

New Websites Launched

THE ENVIRONMENTAL BUTLER
The brainchild of NASA scientist Dr. Kathryn Clark, this "damage calculator" will help you find out if you've been naughty or nice. It makes a great gift to give someone who has "big feet" when it comes to their carbon footprint.

Everyone knows that our environmental issues are no laughing matter, but there is no reason we can't enjoy ourselves while striving to do something about them. The Environmental Butler takes a bit of light-hearted tone in requesting money to work to solve some big problems through creative and innovative designs for a sustainable future.

Donations from the Environmental Butler can go to one of four areas of concern:

Providing Potable Water

Cleaning up Pollution

Rescuing the Oceans

Designing for a Sustainable Future

Visit the site here.

STEVE TYRELL

McCartney produced a new iPad and phone friendly site for legendary Grammy Award-winning vocalist Steve Tyrell who is truly a renaissance man. In his four and a half decades in the music business, he has achieved great success as an artist, producer, songwriter, music supervisor, and performer.

With his breakthrough performances in "Father of the Bride" and "Father of the Bride II," Steve reinvented and re-popularized classic pop standards for a modern-day audience. With the grit and soul of a lifetime of experiences, producing hits for Grammy-winning Artists ranging from Linda Ronstadt and Aaron Neville, to Rod Stewart and Diana Ross, Steve himself has sold hundreds of thousands of albums and gained a passionate following all over the world. His hits "The Way You Look Tonight," "The Simple Life," "Crush On You" and "The Sunny Side of The Street," have launched thousands of weddings and millions of romances. He's held top positions at Standards, Swing, and Big Band outlets with a devoted following at key Adult Contemporary Radio.

In 2005, after the passing of the legendary Bobby Short, Steve was asked by New York City's Café Carlyle to take over their revered Holiday Season of November and December, which Mr. Short had not missed in 36 years. Now Steve has become a fixture in New York and has played the Café Carlyle to record crowds for the last 6 years.

His work in the studio as a record producer has included collaborations with such diverse and legendary artists as Rod Stewart, Diana Ross, Ray Charles, Smokey Robinson, Linda Ronstadt, Aaron Neville, Mary J Blige, Blood Sweat and Tears, Chris Botti, Dave Koz, Dolly Parton, Bonnie Raitt, Burt Bacharach, Bette Midler, Stevie Wonder and the list goes on and on.
Steve Tyrell

As an artist, all 7 of his American Standards albums have achieved top 5 status on Billboard's Jazz charts, and his first album "A New Standard" was amongst the best selling jazz albums for over 5 years.

Visit SteveTyrell.com

JOANNE TATHAM is a favorite of audiences from her native New York to her adopted home in Los Angeles. Following the release of her acclaimed debut CD "Making Light", Ms. Tatham has appeared frequently in top LA clubs like Catalina's, Vibrato, The Baked Potato and The Cinegrill; at the Annenberg Theater and as a regular guest with the Desert Cities Jazz Band in Palm Springs; and in New York she has appeared at The Town Hall, The Duplex, The Triad, and will be making her debut at Feinstein's at Loew's Regency on November 14th.

Equally at home in the worlds of Jazz and the Great American Songbook, Ms. Tatham has appeared in several of the prestigious Mabel Mercer Foundation Cabaret Conventions. Ms. Tatham is currently at work on a second album with legendary pianist/arranger/producer Clarence McDonald, whose work with the artists Bill Withers, Ray Charles, James Taylor, Hall & Oates and others has resulted in some of the most iconic recordings of our times.

The Washington Post has hailed her "exceptionally beautiful voice... reminiscent of the pop balladeers of the late '50's and early '60's, but with a fine-drawn intensity and shimmering vibrato that are all her own; while Penthouse Magazine has urged: "If you get a chance to see Joanne Tatham perform live, get moving! She's something you won't want to miss."

Visit JoanneTatham.com

iFanz Records Releases

The last couple of weeks have been very busy for our record label. With 8 brand new albums launched in the iTunes store, we're bringing you your holiday entertainment shopping choices early.
Below is a listing of our recent releases that we've divided for you into "Rock and Romance"

Robert Plant. What else do we need to say? As part of the iConz Of Rock interview series, we have released a never before heard interview with Robert Plant conducted in 1973 by Tony Hadland. Robert brings back Rock'n Roll memories of the Led Zeppelin era of music.

Need to be in a romantic mood for the holidays?
Steve Tyrell "Live At Café Carlyle" is a collection of live performances by Steve including introductions to the songs by the master himself. If you happen to be in New York City for the holidays, Steve Tyrell just began his regular winter stint at The Carlyle in New York from 9th November to New Year's Eve.

Jake Hooker co-writer of "I Love Rock'n Roll" has just released his version of this classic which is now available exclusively on iTunes through iFanz Records distribution. Jake, owner of his multi-faceted namesake Hook Entertainment, is an artists' manager, music publisher, record producer, consultant and songwriter. "I Love Rock and Roll," is one of the Top 10 selling singles of all time. New site and store coming soon for the ILR'n'R Brand.

Following the release of her acclaimed debut CD "Making Light", Joanne Tatham has appeared frequently in top LA clubs like Catalina's, Vibrato, The Baked Potato and The Cinegrill; at the Annenberg Theater and as a regular guest with the Desert Cities Jazz Band in Palm Springs; and in New York she has appeared at The Town Hall, The Duplex, The Triad, and has made her debut at Feinstein's at Loew's Regency in NYC on November 14th.

Guitar Maestro and Producer Marino De Silva has just released a new solo album on iTunes:
VOODOO CHARM.
The opening track “All Along The Watchtower” features GEIST bandmates vocalist Martin Nethercutt, Ruth McCartney on backing vocals and Jeremy “Stomp” Dolan on drums. VOODOO CHARM also features members from MICHAEL JACKSON’s Band, SANTANA, CHICAGO,
BOB DYLAN’s Band, BRUCE SPRINGSTEEN’S E STREET Band and many other great musicians.

Heather McCready
Travelin’ Girl Productions proudly announces the release of Heather McCready’s third album, Give It A Day, a musical collage of deeply emotional, captivating songs, as well as blissful, imaginative melodies. With a voice that has been described as “angelic”, “distinctively pure”, and “simply gorgeous”, McCready truly shines with arguably her best release yet. The album is lighthearted, as well as deep and moving. As McCready continues to grow in artistry, she reveals immense talent that begs to be shared with the world.

Neil Merryweather
When Neil came back to LA from Europe he called Space Rangers band mate Jamie Herndon to put together a unit to record some new songs. Jamie had just finished his association with the Nick Guilder band. Neil was introduced to drummer Dusty Watson by fellow bass player and Space Rangers fan Raymond Marzano. Neil took Jamie and Dusty into the studio where they recorded ten new songs in two nights. This was the beginning of Hundred Watt Head. The true craft of song writing with the art of amazing players. Check it out.

Palisades Drive
Based out of Pacific Palisades, the band comes from all over the city of LA. Friends since high school, they’ve stayed together and stayed friends because of those Sunday afternoons they spend making music together. The fact that their music is made freely out of the same creative drive they bring to the rest of their lives keeps it from ever getting old. Now, five years later, they’re interested in taking their music out to the rest of the country, hoping to find some kindred souls.

Cotsen Family Office

The Cotsen Family Office (formerly The Cotsen Corporation) has engaged McCartney to undertake a re-branding process, new logo design, collateral production and also the creation of a new brochure and web site for the firm. The Cotsen Family Office is part of the group of non-profit, philanthropic and educational group of firms serving the interests of Mr. Lloyd E. Cotsen.
Mr. Cotsen, former chief executive officer and chairman of the board of Neutrogena Corporation, founded the Cotsen Family Foundation in 2001. Education is one among several fields, including folk art, children’s literature, and archaeology, to which Mr. Cotsen has made a commitment.
The Neutrogena Wing/Cotsen Gallery at the Museum of International Folk Art in Santa Fe, New Mexico includes over 3,000 art objects and folk art.
The Cotsen Children’s Library at Princeton University houses his collection of illustrated children’s books donated to the library in 1997. In recognition of Mr. Cotsen’s contributions to archaeology, the University of California, Los Angeles renamed its Institute of Archaeology the Cotsen Institute of Archaeology in February 2000.

We will reveal the new site here shortly.

Product Of The Month

McCartney Cloud PR

First came:
Cloud computing is Internet-based computing, whereby shared resources, software, and information are provided to computers and other devices on demand, like the electricity grid.

Now comes:
Cloud PR

What is Cloud PR?
Cloud PR is a new service from McCartney Multimedia that integrates traditional PR outreach with internet broadcast systems. By utilizing 100s of thousands online PR engines as well as mobile media platforms, McCartney Cloud PR is designed to give our clients the maximum PR reach for their releases and communications.

Our experienced PR team can do it all. From multi-lingual message branding and delivery to strategic PR campaigns, official Wikipedia pages, PSA video and more... trust your next PR campaign to us, and get the best result at a price you can afford.

If you want join our cloud, then please tell us more about your project...

Network News

The Beatles finally available on iTunes!

Talk about a brilliant ad campaign. On the day before the official launch of the The Beatles Music catalog being available on the iTunes platform, Apple had this on their home page at: www.apple.com

November 15th, 2010

The clue might have been just "Another Day" - the title of a solo single by Paul from from February 1971.

Then on the 16th of November, 2010 iTunes posted this:

So let's all rejoice and get that Beatles catalog for your iPod!


The Beatles Box Set	The Beatles (White Album)	Abbey Road	Magical Mystery Tour

A Hard Day's Night	Help!	Sgt. Pepper's Lonely Hearts Club Band	Rubber Soul

Revolver	Let It Be	Please Please Me	Yellow Submarine

BRIAN CADD RELEASES HIS FIRST LITERARY WORK
HIS AUTOBIOGRAPHY 'FROM THIS SIDE OF THINGS'
At last... all the sex, lies and gaffer tape!
Brian Cadd has enjoyed a 40-year ride through the music industry, both in Australia and internationally… and what a wild ride it has been.

Here, for the first time, are exciting historic events, poignant and revealing personal moments, plus all the fabulous anecdotes and road stories from a lifetime on stage and in the studio - all told in Brian's unique raconteur voice.

In this joyous, tumultuous and sometimes hysterical odyssey - from his early years in Perth, through his coming of age with The Groop and Axiom, continuing through his phenomenal solo period in Australia, his 20 years in the USA and Europe and his induction into the ARIA Hall of Fame - Brian carries you along on the ride in language laced with intelligence, wit and humour.

You know the wonderful songs Brian has written for everyone from Joe Cocker to John Farnham and his own timeless classics like 'Little Ray of Sunshine', 'Ginger Man' and 'Let Go' In this, his first book, he shows us a whole new side to his writing talents.

'Ladies and Gentlemen… Mr. Brian Cadd the author!

Callan McAuliffe plays Sam in the eagerly awaited movie: "I Am Number 4". Callan, the 15-year-old Australian thespian and recent import to the USA has finished filming I AM NUMBER FOUR in Pittsburgh.
I AM NUMBER FOUR the Spielberg/Bay production directed by DJ Caruso (Transformers) will be distributed by Disney.
Callan worked with Alex Pettyfer (Beastly), Diana Agron (Glee), Teresa Palmer (Sorcerer's Apprentice), Kevin Durand (Wolverine/Robin Hood) and Timothy Olyphant (Justified).
Release Date - February 18th 2011.

Movie synopsis:

John is an extraordinary teen, masking his true identity and passing as a typical high school student to elude a deadly enemy seeking to destroy him. Three like him have already been killed ... he is Number Four.

Director: D.J. Caruso
Writers: Alfred Gough (screenplay), Miles Millar (screenplay), and 3 more credits »
Stars: Alex Pettyfer, Timothy Olyphant and Dianna Agron

Angie was delighted to receive an autographed copy of Julian Lennon's new book of photography of Beatles Memorabilia :: Heather McCready is nominated for an HMAA Award at the Kodak Theater in Hollywood :: Ruth launces her "Nosh in A Minute" iPhone video series on Ruth's Recipes on Facebook :: Photographer Per Volquartz is featured in a group art show in Denmark:: Mexican superstar Diego Verdaguer has been to Buenos Aires Argentina to shoot a new video :: Corbin Bleu and Madison Pettis – along with hundreds of youth leaders – pledged their commitment to service by walking the Extra Mile Volunteer Pathway for the launch of generationOn.

Tech Tip

Connect Code® by McCartney Multimedia
(by Martin Nethercutt)

Have you noticed these?

At McCartney, we are developing exciting mobile /online campaigns for our clients by driving people at a physical location to online rich media content right on their phone. Right where they are standing. The Connect Code works like this: ON YOUR PHONE go to www.i-nigma.mobi. Download the scanner / reader app to your mobile smart phone (it works with latest Blackberry, Droid and iPhone models). Hold the phone up to one of the ConnectCode signs anywhere in the world and get a direct link to a web site, video, secret message, coupon, online campaign ad, etc.

The possibilities are endless. I'd love to reveal more, but as of now we are in product constructing mode and we will tell you more about our product in the next edition. So for now, whenever you see a ConnectCode (like on the front door of our offices), scan it and see where it takes you!
It's fun, engaging and since it's mobile absolutely portable. Contact us to get a ConnectCode and landing page campaign for your business.

Angie's One Liners

Observations on male and female:
Freezer bags are male, because they hold everything in and you can see right through them

Sponges are female, because they are soft, squeezable and retain water

Tires are male, because they go bald easily and are often over inflated

Egg timers are female, because over time, all the weight shifts to the bottom

Hammers are male, because in the last 5000 years they've hardly changed at all, but are occasionally handy to have around.

Web pages are female, because they are constantly being looked at and frequently getting hit on.

Hang out with Angie on Facebook.

Ruth's Holiday Jewel Bark

This month's recipe is: Holiday Jewel Bark

This fun, easy festive treat is sure to please your holiday guests and makes a great homemade gift. The dried apricots, dried cranberries and chocolates create a delicious combination of flavors.

Ingredients

1 pkg. (8 squares) BAKER'S Semi-Sweet Chocolate
1/2 cup dried cranberries, divided
1/2 cup dried apricots, chopped, divided
1/2 cup PLANTERS Mixed Nuts, chopped, divided
Directions

1. MICROWAVE chocolate in microwaveable bowl on HIGH 2 min. or until chocolate is melted, stirring after each minute. Add half each of the cranberries, apricots and nuts; mix well.
2. SPREAD onto waxed paper-covered baking sheet. Sprinkle with remaining fruit and nuts. Refrigerate until firm.
3. BREAK into pieces.

Due to the fact that we have so many artists we are showcasing this month, there is no iFanz Artist section. If you have any comments, news suggestions, please contact the Editor-in-Chief. Until the next edition, we at McCartney Multimedia wish all of you a happy and safe holiday season!